Keyword Research Training Program
We built this program because too many SEO professionals were throwing darts in the dark. After working with over 200 Bulgarian businesses, we noticed the same pattern—keyword selection often felt like guesswork rather than strategy. This six-month intensive teaches you the analytical frameworks we use daily at NeuronixLab.
How We Structure Learning
Most keyword research courses dump tools on you and call it a day. We do things differently. You'll spend the first month just learning to think like a searcher—understanding intent, context, and how real people phrase questions when they need something.
Then we move into the technical side. But even that's grounded in real scenarios from Bulgarian markets, e-commerce sites, local services. You're not practicing on hypothetical examples.
Foundation Phase (Weeks 1-8)
Search psychology, competitive analysis basics, and manual research techniques. We start without fancy tools because understanding the fundamentals matters more than knowing which buttons to click.
Technical Phase (Weeks 9-16)
Tool mastery, data interpretation, keyword clustering, and SERP analysis. This is where you learn to work efficiently with large datasets and spot opportunities others miss.
Application Phase (Weeks 17-24)
Real client projects, portfolio building, and advanced strategy development. You'll work on actual keyword strategies that get implemented, with our team providing feedback throughout.
What You'll Actually Learn
Search Intent Mapping
Understanding why people search matters more than what they search. You'll learn to decode intent patterns and match content to searcher needs.
- Intent classification systems
- Query refinement analysis
- Conversion potential assessment
Competitive Intelligence
Learn to reverse-engineer competitor strategies and find gaps they're missing. This goes way beyond just looking at what keywords they rank for.
- Content gap analysis
- Traffic estimation techniques
- Strategic positioning
Data Analysis Methods
Raw keyword data is useless without proper analysis. We teach you statistical methods and clustering techniques that reveal actual opportunities.
- Keyword clustering algorithms
- Trend identification
- Seasonality analysis
Tool Ecosystem
You'll master multiple platforms—not just one tool. Different scenarios require different approaches, and we cover the full range.
- Professional tool comparison
- API integration basics
- Custom data workflows
Local Market Strategies
Bulgarian search behavior has unique characteristics. You'll learn to identify regional patterns and opportunities specific to our market.
- Language nuance handling
- Regional search patterns
- Local competition analysis
Strategy Development
Turn research into actionable plans. This module teaches you to build comprehensive keyword strategies that align with business goals.
- Priority matrix creation
- Resource allocation planning
- Implementation roadmaps
Real Projects, Real Experience
Theory only gets you so far. Starting in week 12, you'll work on actual keyword research projects. Some are from our client roster (anonymized, of course), others are live projects where your work gets implemented.
Past participants have researched everything from e-commerce sites selling outdoor equipment to local service businesses to SaaS platforms targeting Bulgarian markets. The variety matters—you need exposure to different industries and search behaviors.
E-commerce Expansion Research
One participant researched keyword opportunities for a home goods retailer expanding from Sofia to other Bulgarian cities. Her analysis identified 147 location-specific keyword clusters that the business hadn't considered.
B2B Service Positioning
Another analyzed search patterns for industrial equipment suppliers. His research revealed that technical specifications drove more qualified traffic than general product terms—insight that shifted their entire content strategy.
Seasonal Product Planning
A participant focused on seasonal search trends for a tourism business. She mapped out 18-month keyword cycles that helped them plan content production six months in advance.
You can check out more detailed examples on our Success Stories page.
Join the September 2026 Cohort
We're accepting applications for our next intake starting September 15, 2026. Class size is limited to 18 participants—small enough for meaningful mentorship, large enough for diverse perspectives.