Getting Ready: What You Need Before Starting
Look, keyword research isn't something you just jump into without preparation. We've been working with people from all backgrounds since 2019, and here's what we've learned — having the right foundation makes everything smoother. You don't need to be a tech wizard or have years of experience. But you do need certain things in place. Think of it like learning to cook. Sure, you could start without proper knives or ingredients, but why make it harder on yourself? This page covers what you should have ready before diving into our learning program.
Essential Requirements You'll Actually Use
- Basic Computer Skills You should know how to browse websites, manage files, and use spreadsheets. Nothing fancy — if you can organize a folder and open Excel, you're good.
- Reliable Internet Access Our platform works online. You'll need stable connection for accessing course materials, tools, and collaborative sessions throughout the program.
- Time Commitment Plan for 8-12 hours weekly. Some weeks need more, some less. But consistency matters more than cramming. Build this into your schedule now.
- Curiosity About Search Behavior Interest in how people search online helps a lot. If you've ever wondered why certain websites rank higher, you're already halfway there.
- Willingness to Experiment Keyword research involves testing theories and analyzing results. You'll try different approaches and see what works. That requires patience and genuine interest in the process.
Knowledge Areas That Help
Marketing Basics
Understanding target audiences and customer needs gives you context. But we'll cover fundamentals anyway — this just accelerates your learning.
Writing Skills
You'll analyze search queries and communicate findings. Clear writing helps. Grammar doesn't need to be perfect, but expressing ideas clearly matters.
Analytical Thinking
Keyword research involves interpreting data patterns. If you enjoy puzzles or spotting trends, you'll find this natural. We'll teach the methods.
Basic SEO Awareness
Knowing what SEO stands for helps, but deep expertise isn't required. We start from practical foundations and build up systematically.
Spreadsheet Familiarity
You'll organize data in Google Sheets or Excel. Basic sorting, filtering, and formulas come up regularly. Comfort with these tools speeds things up.
Research Mindset
Approaching problems systematically and checking multiple sources before conclusions. This mindset helps more than any specific technical knowledge.
Don't Have All These? That's Fine
We designed the program for learners from various backgrounds. Tsvetan joined us in March 2024 with zero marketing experience — he'd been working in logistics. Now he's conducting keyword research for Bulgarian e-commerce sites.
What helped him succeed wasn't prior knowledge. It was showing up consistently, asking questions when stuck, and practicing the techniques we covered. The program starts July 2026, giving you months to prepare if needed.
Your Preparation Timeline
With the program launching in mid-2026, you have time to get ready properly. Here's a realistic approach based on what works for most people.
Start with the basics now. Get comfortable with the tools and concepts. Then gradually build skills through practice. By the time enrollment opens, you'll feel confident and prepared.
Get Your Setup Right
Make sure you have a dedicated workspace and the tools you need. Install Chrome or Firefox. Set up Google Sheets. Test your internet speed. Basic stuff, but important.
Learn Spreadsheet Basics
Spend a few hours with Excel or Google Sheets. Learn filtering, sorting, and simple formulas. Plenty of free tutorials exist. You'll use these skills constantly during the program.
Explore How Search Works
Pay attention to your own search behavior. Notice what you type into Google. Look at the results that appear. Think about why certain pages rank where they do. This observation builds intuition.
Read About SEO Fundamentals
Browse some beginner SEO guides online. You don't need to memorize anything — just get familiar with terms like search volume, competition, and user intent. Context helps when we dive deeper.
Practice Organizing Information
Try categorizing something you're interested in. Maybe compile a list of local restaurants by cuisine type and price range. The skill of organizing messy information transfers directly to keyword research.
Questions About Getting Started?
We're here to help you figure out if this program fits your situation and what preparation makes sense for your background.
Get in Touch